Sarah Nicole Campbell

Dynamic Experiential Marketing Specialist & Virtual Assistant
Norman, US.

About

Highly accomplished and certified Experiential Marketing Specialist and Virtual Assistant with over 11 years of diverse experience in event management, public relations, and creative content creation. Proven ability to drive successful marketing campaigns, optimize operational efficiencies, and deliver exceptional customer experiences across various industries, leveraging strong organizational and communication skills.

Work

Zirtual
|

Virtual Assistant

United States, Remote, US

Summary

Provided comprehensive administrative and creative support to diverse clients, optimizing workflows and enhancing operational efficiency in a remote environment.

Highlights

Managed complex scheduling, email correspondence, and document preparation for multiple clients, improving executive productivity and communication flow.

Coordinated virtual events and marketing campaigns, utilizing digital tools to maximize reach and engagement for client initiatives.

Conducted thorough market research and data compilation, providing actionable insights for strategic decision-making and project development.

Implemented efficient virtual office systems and communication protocols, streamlining operations for remote teams and enhancing collaboration.

NexRep, LLC
|

Customer Service Representative

United States, Remote, US

Summary

Delivered exceptional customer service and resolved inquiries, ensuring high levels of client satisfaction and retention.

Highlights

Resolved complex customer issues efficiently and professionally, maintaining a high satisfaction rate through effective problem-solving.

Communicated intricate product and service information clearly to a diverse customer base, enhancing understanding and reducing repeat inquiries.

Utilized CRM systems to accurately track interactions and manage customer accounts, improving service delivery and data integrity.

Bartlesville Kid's Directory
|

Publisher, Editor, Writer/Journalist, Business Development, & Account Executive

Bartlesville, Oklahoma, US

Summary

Led the successful launch and ongoing operations of Bartlesville Kid's Directory, a community resource magazine, driving content creation, business development, and market penetration.

Highlights

Spearheaded the successful launch of Bartlesville Kid's Directory, establishing a free community magazine for the Washington County Area.

Managed all aspects of publication, including content creation, editing, business development, and advertising sales for the magazine.

Cultivated strong relationships with local businesses and community organizations, securing partnerships and content contributions to enhance community value.

Oversaw efficient distribution to local businesses, ensuring broad accessibility and significant community engagement for the publication.

Freelance writer/editor/consultant
|

Freelance Journalist

Norman, Oklahoma, US

Summary

Provided comprehensive freelance writing, editing, and consulting services, specializing in arts, entertainment, and lifestyle content for various publications.

Highlights

Authored compelling articles, blog posts, and features as a Content Writer and Blog Writer for arts & entertainment publications, enhancing reader engagement.

Delivered professional editing and content strategy services, ensuring high-quality and impactful communication for diverse clients.

Managed multiple writing and editing projects concurrently, consistently meeting deadlines and exceeding client expectations for content delivery.

BookedOut by Shiftgig
|

Brand Ambassador

Oklahoma City, Oklahoma, US

Summary

Represented brands at various events, executing marketing strategies and engaging with target audiences to enhance brand visibility and product awareness.

Highlights

Executed dynamic event marketing strategies, engaging directly with consumers to promote brand awareness and product features.

Collected valuable consumer feedback and market insights, providing data for campaign optimization and future strategy development.

Managed promotional materials and event setup, ensuring a professional and engaging brand presence at all activations.

Freelancer, Author, Journalist
|

Art's & Entertainment Journalist

Oklahoma City, Oklahoma, US

Summary

Authored reviews, interviews, and articles focused on arts and entertainment for four distinct local publications across the OKC/Norman area.

Highlights

Wrote and published insightful reviews, interviews, and articles for 4 different local publications, significantly contributing to regional arts and entertainment coverage.

Conducted in-depth interviews with artists and entertainers, capturing unique perspectives and engaging narratives for readership.

Consistently delivered high-quality, engaging content that resonated with local audiences and contributed to increased readership and cultural awareness.

PopBookings
|

Event Marketing Manager

Oklahoma, Oklahoma, US

Summary

Managed event marketing initiatives, serving as a Brand Ambassador to drive engagement and promote client brands effectively.

Highlights

Coordinated and executed event marketing campaigns, ensuring successful brand representation and audience interaction.

Trained and supervised event staff, maintaining high standards of brand engagement and promotional effectiveness.

Analyzed event performance metrics to identify areas for improvement and optimize future marketing strategies.

Enchanted Events
|

Event Director / Recruiter

Norman, Oklahoma, US

Summary

Directed and recruited for a wide range of events and marketing campaigns, overseeing comprehensive planning, execution, and post-event analysis to deliver impactful experiences.

Highlights

Directed end-to-end event planning and execution, including budget management, design, vendor selection, and promotional marketing for regional campaigns.

Recruited, trained, and managed event and field staff, including brand ambassadors and promotional teams, ensuring optimal performance and compliance.

Coordinated market research, mystery shopping, and in-store audits, providing critical insights for product placement and pricing strategies.

Designed and staged merchandise and product displays, enhancing visual appeal and product visibility at various events.

Conducted daily, weekly, and monthly reporting and overview analysis, translating data into actionable strategies for campaign improvement.

Managed freelance field inspections, including photo, survey, and video documentation, to ensure quality control and compliance across events.

Freelancer - Marketing, PR and Events
|

Event Specialist

Oklahoma, Oklahoma, US

Summary

Specialized in setting up, managing, recruiting for, and designing promotional marketing events for a diverse portfolio of local and national clients.

Highlights

Managed the full lifecycle of promotional marketing events, from conceptualization and design to execution for local and national clients.

Recruited and trained event staff and brand ambassadors, ensuring effective representation and engagement at promotional events.

Designed compelling event layouts and promotional materials that enhanced brand visibility and audience participation.

Freelancer at multiple boutique Marketing & PR agencies
|

Brand Ambassador

Oklahoma, Oklahoma, US

Summary

Served as a Brand Ambassador and Promo-Marketing Engagement Specialist for various marketing and PR agencies, driving consumer engagement across diverse campaigns.

Highlights

Represented multiple brands through dynamic promotional marketing and engagement strategies at various events and campaigns.

Educated consumers on product features and benefits, fostering positive brand perception and driving interest.

Supported marketing and advertising initiatives by actively interacting with target audiences and collecting valuable feedback.

A.D.D. Marketing
|

Event Manager/Brand Ambassador

Oklahoma, Oklahoma, US

Summary

Managed event operations and served as a Brand Ambassador, ensuring seamless execution and positive brand representation for marketing initiatives.

Highlights

Orchestrated logistical aspects of marketing events, ensuring smooth operations from planning to post-event breakdown.

Acted as a primary brand representative, engaging with attendees to amplify brand messaging and generate leads.

Collaborated with marketing teams to align event activities with overall campaign objectives and maximize impact.

Natural Awakenings Magazine
|

Multimedia Sales

Oklahoma City, Oklahoma, US

Summary

Managed multimedia advertising sales, developing and implementing strategies to expand client base and revenue for Natural Awakenings Magazine.

Highlights

Generated new advertising revenue by identifying and securing partnerships with local businesses and community organizations.

Developed and presented tailored multimedia advertising solutions to clients, effectively meeting their marketing objectives.

Managed client accounts, ensuring high levels of satisfaction and fostering long-term relationships for sustained business growth.

Quail Creek Country Club
|

Event Coordinator

Oklahoma City, Oklahoma, US

Summary

Coordinated a variety of events at Quail Creek Country Club, ensuring exceptional experiences for members and guests.

Highlights

Planned and executed diverse events, including corporate functions, social gatherings, and private parties, from concept to completion.

Managed vendor relationships and negotiated contracts, optimizing event resources and ensuring cost-effectiveness.

Ensured high standards of service delivery, resulting in positive guest feedback and fostering repeat business.

ATN Promo
|

Event Marketing Manager

Oklahoma, Oklahoma, US

Summary

Managed field operations for promotional events, overseeing setup, recruitment, and training to ensure effective execution of marketing campaigns.

Highlights

Managed field teams for promotional events, ensuring successful execution and adherence to campaign guidelines.

Recruited and trained event staff, enhancing team capabilities and performance in delivering promotional messages.

Oversaw event setup and logistics, ensuring all promotional materials and equipment were in place and operational.

MKTG INC
|

Brand Ambassador

Oklahoma, Oklahoma, US

Summary

Served as a Brand Ambassador and Field Manager, leading promotional events, training teams, and recruiting talent for various marketing initiatives.

Highlights

Led promotional events as a Brand Ambassador, effectively engaging target audiences and driving product interest.

Managed field operations, ensuring seamless execution of promotional campaigns across multiple locations.

Trained and recruited new brand ambassadors and promotional staff, building high-performing teams.

JMA Energy
|

Executive Assistant

Oklahoma City, Oklahoma, US

Summary

Provided high-level administrative and executive support to senior leadership at JMA Energy, ensuring efficient office operations and project coordination.

Highlights

Managed executive calendars, coordinated meetings, and arranged complex travel logistics for senior executives, optimizing their schedules.

Prepared professional presentations, reports, and correspondence, ensuring accuracy and timely delivery for critical communications.

Streamlined office procedures and managed confidential information, contributing to enhanced operational efficiency and data security.

Ackerman McQueen
|

Executive Assistant

Oklahoma, Oklahoma, US

Summary

Supported executive team members at Ackerman McQueen with comprehensive administrative assistance, facilitating smooth daily operations and project deadlines.

Highlights

Provided comprehensive administrative support to executives, including scheduling, correspondence, and document management.

Assisted with project coordination and research, ensuring timely completion of tasks and efficient workflow.

Maintained organized office systems and managed internal and external communications, enhancing team productivity.

Volunteer

National Parks Conservation Association
|

Public Relations Volunteer

Oklahoma, Oklahoma, United States of America

Summary

Supported public relations efforts, promoting awareness, fundraising, and events for environmental conservation.

Highlights

Promoted awareness and fundraising initiatives through public relations activities, expanding community engagement.

Acted as an Event Promoter and PR Specialist, supporting various events to highlight conservation efforts.

LUPUS FOUNDATION OF OKLAHOMA INC
|

Volunteer Event Planner

Oklahoma, Oklahoma, United States of America

Summary

Coordinated and executed multiple fundraising and awareness events for the Lupus Foundation, significantly contributing to mission impact.

Highlights

Coordinated and produced several Lupus Foundation Awareness Events, managing logistics, vendors, and volunteers.

Recruited event staff and volunteers, ensuring adequate support for successful event execution.

Drove event fundraising sales, contributing to financial goals and increased support for the organization's initiatives.

Education

QC School of Event & Wedding Planning
Oklahoma, Oklahoma, United States of America

Certification

Event Coordinating, Meeting and Event Planning

Moore Norman Technology Center
Oklahoma, Oklahoma, United States of America

Certifications & Short Term Courses

Interior Design, Non-Profit Fundraising, Event Planning

Courses

Event Planners of America Society

University of Oklahoma
Oklahoma, Oklahoma, United States of America

Bachelor of Arts (B.A.)

Public Relations

Courses

Public Relations Society of America - OK Chapter

Oklahoma City Community College
Oklahoma City, Oklahoma, United States of America

Bachelor of Arts (B.A.)

Public Relations / Image Management

Oklahoma City Community College
Oklahoma City, Oklahoma, United States of America

Associate's Degree

Marketing

Courses

Minor: Performing Arts

American Marketing Association

Oklahoma Country Music Singer's Association

Awards

Truelancer Oklahoma Brand Ambassador of the Year

Awarded By

Truelancer

Recognized for outstanding performance and contribution as a Brand Ambassador in Oklahoma.

Languages

English

Certificates

Team/Field Management & Communication Software Program Training

Issued By

Training Course (Inferred)

HRIS Certificate of Completion

Issued By

Training Course (Inferred)

SEO Project Management Certificate of Completion

Issued By

Training Course (Inferred)

Scheduling/Time Tracking/Reporting Software Program Training

Issued By

Training Course (Inferred)

Project Management Professional (PMP)

Issued By

Project Management Institute (Inferred)

MSPA Mystery Shopping Certifications

Issued By

MSPA Americas (Inferred)

Certified Virtual Assistant

Issued By

Virtual Assistant Academy (Inferred)

Certified Bridal Consultant

Issued By

Association of Bridal Consultants (Inferred)

Food Handler Permit

Issued By

Oklahoma Health Department

Public Notary

Issued By

State of Oklahoma (Inferred)

Microsoft Certified Professional (MCP)

Issued By

Microsoft

Digital Management Certification (PCM)

Issued By

American Marketing Association (Inferred)

Certified Convention Manager

Issued By

Convention Industry Council (Inferred)

Certified Conference Coordinator & Manager

Issued By

Event Leadership Institute (Inferred)

Certified Banquet Event Specialist

Issued By

National Association for Catering and Events (Inferred)

Certified Event Coordinating Professional

Issued By

Event Leadership Institute (Inferred)

Certified Festival & Fair Event Professional

Issued By

International Festivals & Events Association (Inferred)

Certified Event Management Professional

Issued By

Event Leadership Institute (Inferred)

Certified Meeting & Events Planner

Issued By

Event Leadership Institute (Inferred)

Google Analytics Certification

Issued By

Google

Content Marketing Certification

Issued By

Content Marketing Institute (Inferred)

Ordained Minister (Wedding Officiant)

Issued By

Universal Life Church (Inferred)

TIPS Certification

Issued By

Health Communications, Inc. (Inferred)

CRM Certificate of Completion

Issued By

Training Course (Inferred)

ATS Certificate of Completion

Issued By

Training Course (Inferred)

Certified Wedding and Event Planner (CWP)

Issued By

Happily

Certified Meeting & Event Planning Professional

Issued By

Event Leadership Institute

Professional Fundraising Certification

Issued By

CFRE International

Skills

Marketing & Events Management

Event Planning, Event Management, Event Marketing, Experiential Marketing, Brand Management, Promotional Marketing, Campaign Management, Lead Generation, Trade Shows, Engagement Marketing, Marketing Communications, Affiliate Marketing, Public Relations, Advertising, Digital Marketing, Social Media Marketing, SEO, Market Research, Fundraising, Vendor Management, Budgeting, Logistics, Exhibit & Display Design, Staging, Production Management.

Administrative & Virtual Support

Virtual Assistant, Administrative Support, Executive Assistance, Office Management, Data Entry, Transcription, Typing, Travel Arrangements, Travel Coordination, Project Management, Bookkeeping, QuickBooks.

Content Creation & Media Relations

Content Writing, Editing, Journalism, Publishing, Blogging, Media Relations, Press Releases, Digital Art, Logo Design, Interviewing, Creative Content Creation.

Business Development & Client Relations

Business Development, Account Management, Client Relations, Sales Experience, Customer Service, User Research.

Technical & Software Proficiency

Microsoft Office, Adobe Creative Suite, Adobe InDesign, Adobe Photoshop, Google Analytics, WordPress, CRM Software, ATS Software, HRIS Software, Scheduling Software, Time Tracking Software, Communication Software.

Operations & Field Management

Operations Management, Field Management, Field Inspections, Merchandising, Product Demonstrations, Planograms, Quality Control, Reporting & Analysis.

Recruitment & Training

Event Staff Recruiting, Talent Scouting, Team Training, Field Staff Management, Mystery Shopper Coordinating.

Projects

Enchanted Oklahoma Blog

Summary

An arts, entertainment, and lifestyle blog for Oklahoma's visual & performance art scene.